Frequently Asked Questions

ESB Marketing provides strategic marketing support designed to elevate small businesses at every stage of growth. Services include marketing strategy, content creation, branding, template-based website design, copywriting, SEO content, social media marketing, email campaign support, and more — all tailored to a specific business's needs. 

ESB Marketing supports small businesses. Launches and start-ups are a specialty, but ESB Marketing also partners with established businesses on ongoing marketing, content, and campaigns. Many clients have been operating for a few years and are ready to refine their positioning, clarify their messaging, and scale strategically. 

Yes. Existing websites can be refined, repositioned, optimized for SEO, or supported with ongoing campaigns to improve performance and clarity. 

While ESB Marketing doesn’t design logos in-house, the team works closely with trusted graphic designers and can help manage the process. Once a logo, color palette, and visual style are in place, ESB Marketing ensures all marketing assets—from the website and email campaigns to social media and printed materials—are cohesive, polished, and clearly on brand. 

Yes. ESB Marketing creates SEO-focused website copy and content designed to help small businesses improve online visibility, engage audiences, and support lead generation. 

That is common. Marketing can become overwhelming, and ESB is here to help. Many clients begin with clarity conversations before defining scope. ESB Marketing helps identify the right strategy based on where the business is and where it wants to go. 

1. Discovery
   ESB Marketing starts with a conversation to understand your business, audience, goals, and timeline.
    
2. Proposal & Contract
   You’ll receive a tailored proposal outlining scope, deliverables, timeline, and pricing. Once the proposal is approved and a contract is in place, the project is officially scheduled and work moves forward.
    
3. Kickoff & Execution
   ESB Marketing begins the work and keeps you informed throughout the process with clear communication and milestones.
    
4. Review & Refinement
   You review deliverables, request revisions as outlined in the agreement, and approve final work.

 Turnaround depends on the scope of the project:

• Smaller deliverables like individual web pages, email copy, or short campaigns are typically completed within a few business days.
• Larger projects like full website content, launch strategy, or multi-stage campaigns are planned with clear timelines before work begins.
• ESB Marketing always confirms estimated delivery timelines up front, so clients know what to expect.

Collaboration is essential. Clients provide insight early and review deliverables at defined stages. Clear communication keeps projects efficient and focused. 

ESB Marketing includes up to two rounds of revisions in launch package pricing. Revisions are focused on refining and improving concepts, which helps keep projects on schedule and aligned with goals. For larger projects, revision quantity will be outlined in the proposal. 

Investment varies based on scope and complexity. After an initial consultation, clients receive a detailed proposal outlining deliverables, timeline, and pricing. We do provide launch package pricing.

Yes. ESB Marketing is an approved service provider for Velocity. Velocity offers grant funding to qualifying startups and established businesses seeking growth. Grant funds may be used toward marketing services, along with other business functions. For eligible businesses, this can significantly offset the investment. 

Yes. ESB Marketing offers both project-based services and ongoing support. Retainers are a good fit for clients who want consistent strategic guidance, ongoing content updates, campaign development, or evolving website needs. They provide dedicated marketing support without the commitment of a full-time hire. Retainer scope and terms are customized based on each client’s goals. 

Clients can start by reaching out through the contact form. A discovery call is then scheduled to align on needs and next steps.