ESB Marketing supports small businesses at every stage of growth. Marketing can feel overwhelming, whether launching a new business, refreshing a brand, or reaching a specific goal. The team simplifies the process with clear, proven solutions that drive results.
ESB delivers thoughtful strategy, practical execution, and tools businesses can actually use. Every solution grows with the company and supports long-term success—at launch and beyond.
ESB Marketing provides customized marketing solutions to support early-stage and growing businesses. Every strategy and project is tailored to each business’s specific needs, delivering exactly the support required to achieve goals.
When additional expertise is needed, ESB partners with a trusted network of creative and technical professionals, ensuring every detail is handled with care and executed to the highest standard.

Great marketing starts with clarity. Every project at ESB Marketing begins with a conversation to understand the business, its goals, and where it wants to go. From there, the team creates a clear plan built around simple, proven strategies. Collaboration remains front and center throughout—feedback is welcomed, ideas evolve, and adjustments are made as needed.
Once the plan is in place, ESB executes and launches the project. Clients walk away with polished marketing assets, clear direction, and practical tools they can confidently manage moving forward. The goal isn’t just a strong launch—it’s ensuring businesses are set up to grow and succeed.
Loretta Sponsler is the founder of ESB Marketing and a seasoned marketing specialist with 25+ years of experience in writing, marketing, and business communication. With a background in journalism and marketing, she has spent her career as a technical writer, copywriter, and content creator—turning complex ideas into clear, usable messaging for businesses of all sizes.
A generalist by design, Loretta has expertise across websites, brand messaging, email, social media, internal communications, launch support, Amazon listings, catalogs, packaging, and newsletters. She helps businesses connect the dots, streamline their marketing, and move forward with clarity.
Loretta has worked across a wide range of industries, from technical and highly specialized fields to consumer-focused businesses. She excels at asking the right questions, understanding technical subject matter, and translating it into language and messaging that resonates with real people. Her ability to bridge the gap between technical teams and everyday audiences ensures marketing that is both accurate and engaging.
Launching a business is exciting—but marketing can quickly feel overwhelming. ESB Marketing helps businesses take the first step by discussing their marketing and business goals.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.